Analytics For The Average E-Commerce Merchant
Presenting simple shipment analytics to the merchant for better decision making
After numerous customer inquiries about an analytics page, I was tasked with creating one. Since Navlungo's user base is quite diverse, including sole proprietors, students, housewives, the analytics page had to be extremely simple and easy to understand.
User feedback also suggested the feature will be used on-the-go, so I paid extra attention on the mobile version.
Snapshot 1: Overview
The first section covers the essentials - macro data, averages, and status of shipments that are on the way.
Snapshot 2: Sales data
The stacked column chart lays out which integration brings the most sales.
Snapshot 3: Carrier stats
The data presented here may be extremely influential for carrier selection. With the country filter, users can compare carriers and choose the best performer for each destination. This section is important, since collecting this data is extremely time-consuming for the average user.
Conclusion
These statistics may appear unimportant at first glance, but they are valuable to users working with limited resources, especially those who work alone.
